A "sync license" allows the synchronization of a song with an accompanying media source, like a tv show, film, commercial, web content, or more. For songwriters, sync licensing can provide both valuable revenue streams and significant public outlets for our work. The Songwriting School is grateful to welcome Erin Dillon, a former music supervisor who is now Director of Music Curation for Songtradr, and Karen Dezelle, singer/songwriter with multiple placements who is a previous Songwriting School student and current Curator and Artist Community Manager at Songtradr. In this conversation and QnA they explain how licensing works and how to place your music in film, tv, and commercials.
This Free Workshop took place Summer 2019 at The Songwriting School and was live-streamed to a global audience.
Watch the archive. Below the video, find more valuable resources, guest bios, and more.
In this special 8-meeting class, not only will you learn the business of sync from music supervisors, music placement companies, third party services, Performing Rights Organizations, you will write to actual briefs and get coached by a music supervisor and successful mentors. Class will include song feedback
About our Special Guests:
Note: Erin Dillon left that position to become Head of Creative at Create Music Group. Congratulations, Erin!
Erin Dillon launched into the music sync world over a decade ago at KCRW and Format Entertainment before moving to the DreamWorks live-action music department. As a music supervisor at Creative Control Entertainment, Erin’s film credits include Muffin Top: A Love Story, The Damned, School Dance, and Empire (FOX) and Power (Starz) for TV. She is twice nominated by the Guild of Music Supervisors for her work on Hit the Floor (VH1) and We the Party (dir. Mario Van Peebles), and has spoken on panels across the globe like Reeperbahn, SXSW, and ASCAP Expo.
As former Director of Curation at Songtradr, Erin oversees Songtradr's music briefs and curation team, working with clients such as Netflix, Boeing, Warner Bros., and CBS. Motivated by working with artists and exhilarated by new challenges presented in the ever-evolving music industry, Erin is endlessly inspired by the world around her. (from the Songtradr website)
Karen Dezelle is an LA-based singer/songwriter who sings indie folk, with pop, alt-country, and Americana influences. She writes and composes her own music and has played at famed venues and festivals across the United States and UK, including SXSW, the House of Blues, The Hotel Cafe, Ain’t Nothin But Blues Bar, and The Bitter End. After the success of her 2013, 2014, and 2016 albums, “Lost and Found,” "Bloom, Unfold, Wither," and "Room For Two," Dezelle set to work crafting beautifully emotional songs that make up her latest EP, "Secret in the Heart of the Poet," which was released February 2019. (from KarenDezelle.com)
She first learned the ins and outs of sync licensing as a student at The Songwriting School, where she took Placing Songs in Film, TV, and Commercials with music supervisor Lindsay Wolfington. She is a graduate of The Roots songwriting class and Songmakers workshop and has been invited back as a featured guest artist multiple times in Alan Scott's class Co-Writing Songs: The Art & Business of Collaboration.