Your Modern Mindset Music Business Intensive: Success Today in Tomorrow's Music Business - ONLINE & On-Demand, Enrolling Now

This intensive, hands-on class teaches you how the music business moves right now, from someone working actively in it, and helps you understand the mindset, techniques, and strategies of innovative artists and entrepreneurs making a serious impact in today’s marketplace.  The class will teach a way of examining the modern music industry landscape that is forward-thinking, real-world, real-time, relevant, and vital.  

Your instructor believes that this is a Golden Age in the music business for creative people. Rather than lamenting a gloom and doom situation of shrinking revenues, he equips his classes with an inspired mindset, three-dimensional understanding, and an honest appraisal that leads to empowerment and momentum. This is not a class about passive learning; this is a real-world class equipping you to do the work on behalf of your art.

YOUR MODERN MINDSET WEEKEND ITINERARY FOR THE REAL-TIME VERSION:

Topics covered will include but not be limited to

• The Roles of Team (manager, attorney, agent, booking agent, label, PRO, publisher, radio promoter, label...) and each
• Copyright and Monetization: master recording and composition
• understanding, building, and promoting the BRAND of you
• ALL the possible Streams of Income
• Publishing
• Licensing
• Making and Releasing a Record
• Indie Marketing
• Distribution
• Touring
• Create a roll-out plan tailored to your needs, your art, your brand, using all the concepts of class, your peers, and your instructor's input in the interactive discussion (optional for online students)

The class will allow you to submit questions and topics in advance you would like dealt with, and as appropriate those topics and questions will be integrated into the curriculum.

This class is for me if I am...

• an artist contemplating how to build my team, roll out a single or a release, or even plot my very first steps thoughtfully
• a band member wanting to empower myself with more information about all aspects of monetizing my art and my skill-sets
• a producer looking to strengthen my business chops, get cutting edge ideas about how to develop and break artists, and to position myself positively for my future
• a manager looking for front-line, real-world training from someone at the highest level of artist/opportunity interaction
• a songwriter who understands the need to diversify and cultivate various skills to make a living making music I love
• a parent whose child is interested in the music business and wants to be empowered and informed when meetings and contracts and dollars are on the line
• a creative person looking to expand the scope of my thinking and generate ideas that will lead to real value for myself or people I associate with

What is the online format for this class? The online version of class allows you on-demand access to the full video materials of the most recent version of the course (as of this notice, late Fall 2019), with Gaelen's updates for a quarantine/post-quarantine market, May 2020, giving you up-to-date industry and digital information and guidance on how to clarify your brand and build a roll-out strategy as you watch the instructor lead the group through that process. There is an optional opportunity to participate in a small group 3-3.5 hr Zoom video conference on a set date where you can ask the instructor questions and get input on your strategy.