Your Modern Mindset Music Business Intensive: Success Today in Tomorrow's Music Business - ONLINE & On-Demand, Enrolling Now


TAKE THE FULL INTENSIVE, without the traffic! The Intensive Online/On-Demand available NOW!

Optional/additional small group ROUNDTABLE video conference 3.5+ hour roundtable QnA with the Instructor. Enroll, get the 12+ hours of content now, and be eligible for the next Roundtable, May 2020.

In LA that weekend? You are welcome to attend the roundtable in person AND have access to the video archive if you are fully enrolled.

Your Modern Mindset Music Business Intensive has two opportunities for you to learn, develop and grow your brand, and build a road map for your professional future. Your Modern Mindset Music Business 101 Weekend will help you understand exactly how our business moves RIGHT NOW and give you the mindset to navigate it and the tools and concepts to construct a road map for your journey.

Your Modern Mindset Music Business 101 Intensive, On-Campus meets on-campus one inspiring weekend each season: Friday night, Saturday, and Sunday. The weekend culminates in a 3.5 hour roundtable QnA discussion where the instructor helps group members clarify their plans and connect the concepts of the course to what comes next for their business. The daily schedule is below.

For ONLINE/on-demand students, you will have access to the full materials to consume on-demand, in both a browser and mobile app format. After the instructor paints the landscape of roles and opportunities, you will watch the instructor guide you in the process of forming strategies for brand development and content rollout. Those paying for the interactive version of the course get to participate in a small group online video conference with the instructor on a date TBA (typically Sunday afternoon Pacific time). At this time you will have the chance to get your questions answered and receive input on how you are plotting to implement strategies and concepts of the course.

We encourage you to complete all materials AND do all the course assignments to develop your own strategy before the call. This format provides rare face-to-face access with an industry pro to help you move your. Online students in the full interactive version who are in LA the weekend of the conference will be invited to attend in person.

If you enroll for the contents-only and decide later to take part in the group conference, you may for $150 additionally. Save by enrolling in the full version.


    This intensive, hands-on class teaches you how the music business moves right now, from someone working actively in it, and helps you understand the mindset, techniques, and strategies of innovative artists and entrepreneurs making a serious impact in today’s marketplace.  The class will teach a way of examining the modern music industry landscape that is forward-thinking, real-world, real-time, relevant, and vital.  

    Your instructor believes that this is a Golden Age in the music business for creative people. Rather than lamenting a gloom and doom situation of shrinking revenues, he equips his classes with an inspired mindset, three-dimensional understanding, and an honest appraisal that leads to empowerment and momentum. This is not a class about passive learning; this is a real-world class equipping you to do the work on behalf of your art.



    DAY 1
    Check-in & welcome!
    • Mindset Check
      • What is the shape of the current music business?
        • brand development
        • discovery
        • etc
      • Song Ownership
        • Master
        • Underlying Composition
      • Team / Streams Of Revenue
        • Creative
        • Business
      • Choose Case Study
    DAY 2
    • Brand Evaluation
    • Define Demo / Pilars
    • Pick Team / Build Business structure
    • Set Music Budget / Plan
    • Develop Content Strategy
    • Develop digital marketing Strategy / plan
    • Analyze difference between indie marketing strategies and major label strategies
    • Mindset Check :: Student Q&A; set-up the final day
    DAY 3
    • Record Deal Structure
    • Publishing Deal Structure
    • Student Focused Group Chat

    Topics covered will include but not be limited to

        • The Roles of Team (manager, attorney, agent, booking agent, label, PRO, publisher, radio promoter, label...) and each
        • Copyright and Monetization: master recording and composition
        • understanding, building, and promoting the BRAND of you
        • ALL the possible Streams of Income
        • Publishing
        • Licensing
        • Making and Releasing a Record
        • Indie Marketing
        • Distribution
        • Touring
        • Create a roll-out plan tailored to your needs, your art, your brand, using all the concepts of class, your peers, and your instructor's input in the interactive discussion (optional for online students)

    The class will allow you to submit questions and topics in advance you would like dealt with, and as appropriate those topics and questions will be integrated into the curriculum.

    This class is for me if I am...

        • an artist contemplating how to build my team, roll out a single or a release, or even plot my very first steps thoughtfully
        • a band member wanting to empower myself with more information about all aspects of monetizing my art and my skill-sets
        • a producer looking to strengthen my business chops, get cutting edge ideas about how to develop and break artists, and to position myself positively for my future
        • a manager looking for front-line, real-world training from someone at the highest level of artist/opportunity interaction
        • a songwriter who understands the need to diversify and cultivate various skills to make a living making music I love
        • a parent whose child is interested in the music business and wants to be empowered and informed when meetings and contracts and dollars are on the line
        • a creative person looking to expand the scope of my thinking and generate ideas that will lead to real value for myself or people I associate with

    What is the online format for this class? The online version of class allows you on-demand access to the full video materials of the most recent version of the course (as of this notice, late Fall 2019), with Gaelen's updates for a quarantine/post-quarantine market, May 2020, giving you up-to-date industry and digital information and guidance on how to clarify your brand and build a roll-out strategy as you watch the instructor lead the group through that process. There is an optional opportunity to participate in a small group 3-3.5 hr Zoom video conference on a set date where you can ask the instructor questions and get input on your strategy. 

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