This popular class returns Fall 2017!
This 8-week, hands-on class teaches the fundamental nuts and bolts of the music business from someone working actively in it and helps students understand the mindset and focus of those innovators and entrepreneurs making a serious impact in today’s marketplace. The class will teach a way of examining the modern music industry landscape that is forward-thinking, real-world, real-time, relevant, and vital.
Class culminates in group Artist Case Study presentations, where class teams put to use the concepts, principles, and tasks of the class each week to generate detailed rollout plans for an artist. Groups present these proposals to the artists themselves on the final class. Led by instructor Gaelen Whittemore, publishing/licensing for Ne-Yo's Compound Entertainment, class is offered on-campus and online.
Online format: class broadcasts in real time, Wednesday nights 7:45pm Pacific. The video archive posts 24 hrs later at a password protected site, along with all class materials. Online students have the option to participate in group projects. Online students can present to the instructor for feedback and guidance in the final week.
Topics covered will include but not be limited to
The class will allow you to submit questions and topics in advance you would like dealt with, and as appropriate those topics and questions will be integrated into the curriculum.
This class is for me if I am...
As a student in this class, you will have the opportunity to submit a "package" in week 6 for direct and private feedback from the instructor, a head of publishing & licensing at Neyo's Compound Entertainment and himself an artist manager. The details of this assignment and remarkable opportunity will be outlined in detail during the first weeks of class.
What is the online format for this class? Class materials are released weekly; lectures, assignments, optional case-study project.
Mark Winkler has been teaching a much-respected lyric writing class at UCLA Extension for 8 years. He uses a series of essential principles, his "Top Ten Tips for Successful Commercial Lyrics," has a series of... View full details