This class will give you the tools and the guidance to set up your music career for success, both mentally and practically. As musicians, we run our own start up companies, and as musicians we all know how easy it is to feel overwhelmed by the multiple roles we have to take on. The key to success is to organize our long term goals into more manageable pieces, and approach each day with a structure that empowers us to spend our time effectively.
This class is for you if you want to
- increase your productivity ten fold
- get clarity on your long term goals and how to achieve them
- be inspired and moved forward by other like-minded individuals
- and sleep better at night because for the first time you have a clearly defined plan
Instructor Chas Castell's blog has helpful articles for addressing the daily challenges of the musician. Go HERE to read his piece on "How to Take Charge of Your To-Do List."
Below is a letter from instructor Chas Castell:
Why this course?
My name is Chas Castell, and I’m a graduate of THE ROOTS songwriting course, a songwriter and recording artist, and a happy member of the amazing community at TSSLA.
For the past few years I’ve been searching for a way to give some unique value back to the community, and inspire others as they have inspired me - and then about 6 months ago the answer dawned on me:
When I used to think of all the things we have to do as musicians in 2015, the sheer volume of work was overwhelming - running Facebook ads campaigns, implementing SEO on our sites, editing YouTube videos, engineering overdubs, posting on instagram...the list goes on...and that’s even before we get to writing and performing our songs.
So about 18 months ago I started to plan my strategies and structure my tasks in the only way I knew how: like a project manager who had built a resume of launching digital products. I figured, if these structures and roadmapping techniques help GM or WB launch their products, why can’t it work for me in my musical career?
Over the next year, as I listened to other musicians and artists talk about the challenges they are facing, I realised that I wasn’t the only one finding it difficult to manage everything - and that this new approach to my own tasks that I had learnt from a decade of on the job experience, could give musicians and artists a lot of value.
Cut to now, and enter “Project Management for Musicians” - a 4 week course that will provide an overview of the way major companies throughout the world prepare, orgnanize, execute and iterate/conclude their product roadmaps and releases.
Each week I will share new real-world tools - practical and mental -, which you can apply to your own careers, through in-class exercises, and during the week between classes. My goal is to get you to efficiently setup your career and its constituent tasks, so that you are always moving in the right direction, with the tools and mindset to overcome all obstacles and achieve long term success.
If you’re interested in being involved in an exciting new class, and an inspiring group dedicated to your success, please join us. Can’t wait to see you!
- Chas Castell, August 2015
About the Instructor:
Hooked by the Brit pop sound as a teenager in the early 1990s, English-born Chas Castell is a 7-foot tall, LA-based singer/songwriter who fuses the guitar driven styles of artists like Radiohead and Oasis, the lush acoustics and orchestrations of Damien Rice and Ed Sheeran, with the classical songwriting of Paul McCartney, Billy Joel, and Burt Bacharach.
With an MFA in Film Production from Boston University, Chas founded and sold his own digital media company, earned a nomination for the Student Academy Awards, started a blog for the BBC, and designed the first mobile network for Warner Brothers, before bringing his intellectual and creative talents back again to his musical aspirations.
In 2012, Chas and his brother Dave formed The Castell Brothers and released their debut album, mixed by Kev Poree (Radiohead). In the same year, Chas and Berklee Grad, Jessica Mellott, formed Mellott and released their debut EP, produced by Andre de Santanna (Jason Mraz), which earned them a featured artist spot on Myspce and Reverbnation. With both bands, and solo utilising loop-pedals and triggers, Chas has performed extensively throughout LA and the UK. His songs have been placed on Sony Playstation and Tiscali.
In April 2015, Chas released his first solo recording (on the same day as the due date for his second child), mixed by Grammy Nominated Nels Jensen (Sigur Ros). In July he released a second EP with Mellott, engineered by 'The Young And The Restless' composer, RC Cates.
As a father of two, Chas is heavily involved in music education for children, acting as business liaison for Education Though Music LA and running his own record label, the 'I Can Change The World Project' that teaches songwriting to teenagers, focused on creating music to bring about social change. He also designed and teaches his own course 'Project Management for Musicians' at The Songwriting School of Los Angeles', utilising his 10+ years of digital management experience.
Chas will be playing local shows and events in LA with Mellott from October to December 2015.