{"product_id":"music-marketing-bootcamp-with-jason-feinberg-kobalt-music-lecturer-at-ucla-in-digital-marketing-saturday-7-25-2-6pm-pt-in-person-and-online","title":"MUSIC MARKETING BOOTCAMP, with Jason Feinberg (Kobalt Music, Lecturer at UCLA in Digital Marketing) - Saturday 7\/25, 2-6pm PT, In-Person and Online","description":"\u003cdiv draggable=\"false\"\u003eDrawing from a long and respected career in leadership in the music industry and from the digital-marketing curriculum he developed and teaches in UCLA’s Music Industry program, \u003cstrong\u003eJason Feinberg\u003c\/strong\u003e leads this Music Marketing Bootcamp at The Songwriting School on Saturday 7\/25, from 2-6pm PT to distill the most essential principles, decisions, and practical assignments into an intensive four-hour working session for artists, songwriters, producers, and music professionals.\u003c\/div\u003e\n\u003cdiv draggable=\"false\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv draggable=\"false\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-en-clipboard=\"true\" data-pm-slice=\"1 1 []\" draggable=\"false\"\u003e\u003cb\u003eMusic Marketing Bootcamp Topics will include\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cdiv draggable=\"false\"\u003emarketing fundamentals\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cdiv draggable=\"false\"\u003eaudience definitions\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cdiv draggable=\"false\"\u003econnecting marketing to revenue\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cdiv draggable=\"false\"\u003econtent creation\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cdiv draggable=\"false\"\u003esocial media and engagement\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cdiv draggable=\"false\"\u003edata and analysis\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv draggable=\"false\"\u003eThe presentation will include time for Q\u0026amp;A and will conclude with specific, tangible action points to enact this information on behalf of your own music.\u003c\/div\u003e\n\u003cul\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cstrong\u003eWhen\u003c\/strong\u003e: Saturday 7\/25\/26, 2-6pm PT\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cstrong\u003eWhere\u003c\/strong\u003e: The Songwriting School at historic Enterprise Recording Studios, Burbank, CA (registrants will be sent directions\/instructions) AND live over zoom with full replay on-demand\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cstrong\u003eWhy\u003c\/strong\u003e: to learn how to build an audience for your beautiful music\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cstrong\u003eWho\u003c\/strong\u003e: artists, producers, songwriters, parents, managers\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cstrong\u003eHow Much\u003c\/strong\u003e: $99 for The Songwriting School students, $149 for non-students\u003c\/li\u003e\n\u003cli draggable=\"false\"\u003e\n\u003cstrong\u003eBonus\u003c\/strong\u003e: All attendees will receive the on-demand archive along with notes and specific action points from Jason\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout our special guest:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cdiv data-en-clipboard=\"true\" data-pm-slice=\"1 1 []\" draggable=\"false\"\u003e\n\u003cspan\u003eJason Feinberg is a marketing, technology, and strategy executive who has held leadership roles at Universal Music Group, Pandora, Concord, and Epitaph. He is currently \u003c\/span\u003e\u003cb\u003e\u003cspan\u003eSenior Vice President of KOSIGN \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eat \u003c\/span\u003e\u003cb\u003e\u003cspan\u003eKobalt Music\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e, empowering songwriters to collect their global royalties with speed, transparency, and control. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv draggable=\"false\"\u003e\u003cspan\u003eHis unique strength lies in strategically combining the creative world of artists with a developer-level understanding of technology to grow fanbases, revenues, and businesses.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv draggable=\"false\"\u003e\u003cspan\u003eHe has deployed marketing and technology initiatives for artists including Guns N’ Roses, U2, Frank Zappa, Bad Religion, Lady Gaga, The Beatles, KISS, Tom Waits, and Elton John, as well as iconic brands like Motown, Blue Note, and Def Jam. Current projects include AI, insights, marketing tools, automation, and operations strategy for multiple record labels and music technology platforms.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv draggable=\"false\"\u003e\u003cspan\u003eHe is a lecturer in Digital Marketing at the Herb Alpert School of Music at UCLA.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Songwriting School of Los Angeles","offers":[{"title":"Default Title","offer_id":43541529591875,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/6900\/files\/MusicMarketingBootcamp-JasonFeinbergatTheSongwritingSchool.png?v=1784274517","url":"https:\/\/thesongwritingschool.com\/products\/music-marketing-bootcamp-with-jason-feinberg-kobalt-music-lecturer-at-ucla-in-digital-marketing-saturday-7-25-2-6pm-pt-in-person-and-online","provider":"The Songwriting School of Los Angeles","version":"1.0","type":"link"}