WATCH VIDEO WITH INSTRUCTOR GAELEN WHITTEMORE FROM 10-18 EVENT, BELOW
Learn from the experts in this on-campus & online How-To Course on Building & Deepening The Digital Conversation About Your Brand. Your Brand is Your Truth: Who You Are as an artist, producer, writer, publisher, creator. How do you get that across? How do you engage your audience in the digital domain?
Instructor Gaelen Whittemore, Publishing & Licensing for Ne-Yo's Compound Entertainment, brings in experts in YouTube, Social Media, and Digital PR to unpack it all and help you devise a strategy appropriate for your brand.
SPECIAL INDUSTRY GUESTS FOR THIS 2017 CLASS SCHEDULED TO INCLUDE...
In this class, in addition to learning in detail from experts in the field of digital pr, social media, video, and advertizing platforms, weekly assignments will be designed to help class members
Class meets 6 Wednesdays starting 11/1/17, on-campus & online/on-demand, with no class the night before Thanksgiving (11/22/17).
Modern Mindset students of the past, take $100 off the tuition if you select that option below. (If you have not previously taken/paid in full for the Modern Mindset class you will be asked to pay the balance by the first class meeting, sneakies.)
LEARN MORE ABOUT THE CLASS BELOW AND WATCH A 100-MINUTE VIDEO WITH INSTRUCTOR GAELEN WHITTEMORE.
What is the Format of the Class?
Most weeks will include guest industry expert panelists on a variety of topics, from social media to digital PR, with specific attention to video and content platforms. There will be weekly assignments, peer review, expert review, and coaching to help class members develop a digital marketing strategy to fit their needs, goals, and plans.
For online students: Class will stream in real-time, starting at or shortly after 7:45pm Pacific each Wednesday night. The video archive will be made available on a password-protected site not more than 48 hrs later and often the next day. Online students will not have the chance to interact in video conference but will be able to ask questions via e-mail. Video materials will remain accessible to you long after the course concludes.
INDUSTRY EXPERTS LEADING THIS CLASS PREVIOUSLY HAVE INCLUDED
Fall 2017 Experts TBA shortly!
Study on our schedule or yours! Each class utilizes a different format in an attempt to virtually create a sense of this rich creative community. Many stream in real-time with archives available on-demand. Others are offered in... View full details
Graduates of this class have ranged from current and former Major Label talent to those writing their very first song; a Grammy- and Oscar-nominated songwriter to open mic regulars; those making their first EPs to... View full details
Mark Winkler has been teaching a much-respected lyric writing class at UCLA Extension for 8 years. He uses a series of essential principles, his "Top Ten Tips for Successful Commercial Lyrics," has a series of... View full details