Digital Marketing in the Modern Music Business - FALL 2017 Enroll for WED 11/8 - 6 wks (ONLINE/On-Demand ALSO) - Watch Video of Class 1

WATCH VIDEO WITH INSTRUCTOR GAELEN WHITTEMORE FROM 10-18 EVENT, BELOW

Learn from the experts in this on-campus & online How-To Course on Building & Deepening The Digital Conversation About Your Brand. Your Brand is Your Truth: Who You Are as an artist, producer, writer, publisher, creator. How do you get that across? How do you engage your audience in the digital domain?

Instructor Gaelen Whittemore, Publishing & Licensing for Ne-Yo's Compound Entertainment, brings in experts in YouTube, Social Media, and Digital PR to unpack it all and help you devise a strategy appropriate for your brand. 

SPECIAL INDUSTRY GUESTS FOR THIS 2017 CLASS SCHEDULED TO INCLUDE...

  • Catina Acree Dickson - Head of Digital Marketing Kid Ina Corner (Alex Da Kid's Company)
  • Charley Greenberg - Partner The 740 Group / Capitol Records
  • Isabel Quinteros - Founder PR Works
  • Dimplez - Founder Ijeoma and Director of Digital marketing at Capitol Records
  • Gino Sesto - Founder Dash Two (YouTube Video Campaign Company)

In this class, in addition to learning in detail from experts in the field of digital pr, social media, video, and advertizing platforms, weekly assignments will be designed to help class members 

  • find your niche in the market
  • brand identity and story
  • build a list of possible collaborators / partnerships
  • and create a marketing budget specific to your project

Class meets 6 Wednesdays starting 11/1/17, on-campus & online/on-demand, with no class the night before Thanksgiving (11/22/17). 

Modern Mindset students of the past, take $100 off the tuition if you select that option below. (If you have not previously taken/paid in full for the Modern Mindset class you will be asked to pay the balance by the first class meeting, sneakies.)

LEARN MORE ABOUT THE CLASS BELOW AND WATCH A 100-MINUTE VIDEO WITH INSTRUCTOR GAELEN WHITTEMORE.



GAELEN WHITTEMORE SPEAKS AT OPEN DIGITAL MARKETING EVENT, 10-18-17

What is the Format of the Class?
Most weeks will include guest industry expert panelists on a variety of topics, from social media to digital PR, with specific attention to video and content platforms. There will be weekly assignments, peer review, expert review, and coaching to help class members develop a digital marketing strategy to fit their needs, goals, and plans.

For online students: Class will stream in real-time, starting at or shortly after 7:45pm Pacific each Wednesday night. The video archive will be made available on a password-protected site not more than 48 hrs later and often the next day. Online students will not have the chance to interact in video conference but will be able to ask questions via e-mail. Video materials will remain accessible to you long after the course concludes.

INDUSTRY EXPERTS LEADING THIS CLASS PREVIOUSLY HAVE INCLUDED

  • Class 1: Global View of Digital Marketing with Charley Greenberg, Digital Strategy Universal/Repbulic, Warner Brothers
  • Class 2: Rob Martinez, Accounts Manager, Full Screen: Cracking the Youtube Code.
  • Class 3: Rebecca "Dimplez" Ijeoma - Social Media Manager, American Express, NE-YO, Karen Civil, all about PR, Brand, and Social Media
  • Class 4: Forming Your Strategy for Your Brand, Charley Greenberg, Universal/Republic, Warner Brothers.

Fall 2017 Experts TBA shortly!


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