Your Modern Mindset Music Business Class Weekend Intensive: Friday Night Pass Only

SPECIAL: Join us for Friday night Only for $79 and get the first night's content (Understanding Your Brand & Your Pillars, Song Ownership, The Role of Team). If you choose to, you may enroll for the rest of the entire weekend (to attend in-person, online, or a mix) and apply that amount to the late registration amount. 

FRIDAY 11/1
7pm Check-in & welcome!
7:30 - 10:30
  • Mindset Check
    • What is the shape of the current music business?
      • brand development
      • discovery
      • etc
    • Song Ownership
      • Master
      • Underlying Composition
    • Team / Streams Of Revenue
      • Creative
      • Business
    • Choose Case Study

To view the full weekend itinerary or to enroll in the full weekend, see below.



If I pay for the Friday night and want to do the entire weekend, can I apply the $79 to the total? 
Yes! The early registration rate for the weekend is $399. The late registration is $439. So with your credit applied you'll owe $360 for the entire weekend. To save $40, pre-register for the weekend in advance.

BRIEF TRAILER ABOUT THE CLASS: 

FALL INTENSIVE WEEKEND, ONLINE & ON-DEMAND.

JOIN US for the ROUNDTABLE LIVE(!) Sunday 12/15 1pm Pacific (in-person in LA or over video conferencing)  

Your Modern Mindset Music Business Intensive has two opportunities for you to learn, develop and grow your brand, and build a road map for your professional future. Your Modern Mindset Music Business 101 Weekend will help you understand exactly how our business moves RIGHT NOW and give you the mindset to navigate it and the tools and concepts to construct a road map for your journey.

Your Modern Mindset Music Business 101 Intensive meets Friday,  Saturday, and Sunday — 11/1-3, 2019. The full daily schedule is below!

Your Modern Mindset: The Soundtrack to Your Brand Intensive will meet in the Winter 2020, weekend TBA. There will be an application process for this, and you must be a Modern Mindset 101 graduate or former Modern Mindset class graduate.

    This intensive, hands-on class teaches you how the music business moves right now, from someone working actively in it, and helps you understand the mindset, techniques, and strategies of innovative artists and entrepreneurs making a serious impact in today’s marketplace.  The class will teach a way of examining the modern music industry landscape that is forward-thinking, real-world, real-time, relevant, and vital.  

    Your instructor believes that this is a Golden Age in the music business for creative people. Rather than lamenting a gloom and doom situation of shrinking revenues, he equips his classes with an inspired mindset, three-dimensional understanding, and an honest appraisal that leads to empowerment and momentum. This is not a class about passive learning; this is a real-world class equipping you to do the work on behalf of your art.

    TUITION DISCOUNT FOR MODERN MINDSET 8-WK CLASS GRADS:
    Are you a graduate of the 8-wk Modern Mindset class from
    2015-2018? You alone may enter the code MINDSETalum to save $79 at checkout.

    WEEKEND ITINERARY BELOW

    YOUR MODERN MINDSET WEEKEND ITINERARY, 11/1-3:

    Friday, 11/1
    7pm Check-in & welcome!
    7:30 - 10:30
    • Mindset Check
      • What is the shape of the current music business?
        • brand development
        • discovery
        • etc
      • Song Ownership
        • Master
        • Underlying Composition
      • Team / Streams Of Revenue
        • Creative
        • Business
      • Choose Case Study
    Saturday 11/2
    10am - 11:30am
    • Brand Evaluation
    • Define Demo / Pilars
    • Pick Team / Build Business structure
    11:45 - 1pm
    • Set Music Budget / Plan
    1pm - 1:30pm
    • Lunch
    1:30 - 3pm
    • Develop Content Strategy
    3:15 - 5pm
    • Develop digital marketing Strategy / plan
    • Analyze difference between indie marketing strategies and major label strategies
    5pm - 6pm
    • Mindset Check :: Student Q&A; set-up the final day
    Sunday 11/3
    10am - 11:30am
    • Record Deal Structure
    11:45am - 1pm
    • Publishing Deal Structure
    1:30 - 5pm
    • Student Focused Group Chat

    Topics covered will include but not be limited to

        • The Roles of Team (manager, attorney, agent, booking agent, label, PRO, publisher, radio promoter, label...) and each
        • Copyright and Monetization: master recording and composition
        • understanding, building, and promoting the BRAND of you
        • ALL the possible Streams of Income
        • Publishing
        • Licensing
        • Making and Releasing a Record
        • Indie Marketing
        • Distribution
        • Touring
        • Collaborative Projects with Real-World Pitches

    The class will allow you to submit questions and topics in advance you would like dealt with, and as appropriate those topics and questions will be integrated into the curriculum.

    This class is for me if I am...

        • an artist contemplating how to build my team, roll out a single or a release, or even plot my very first steps thoughtfully
        • a band member wanting to empower myself with more information about all aspects of monetizing my art and my skill-sets
        • a producer looking to strengthen my business chops, get cutting edge ideas about how to develop and break artists, and to position myself positively for my future
        • a manager looking for front-line, real-world training from someone at the highest level of artist/opportunity interaction
        • a songwriter who understands the need to diversify and cultivate various skills to make a living making music I love
        • a parent whose child is interested in the music business and wants to be empowered and informed when meetings and contracts and dollars are on the line
        • a creative person looking to expand the scope of my thinking and generate ideas that will lead to real value for myself or people I associate with

    As a student in this class, you will have the opportunity to submit a "package" for direct and private feedback from the instructor, a head of publishing & licensing at Neyo's Compound Entertainment and himself an artist manager.  The details of this assignment and remarkable opportunity will be outlined in detail during the first weeks of class.

    What is the online format for this class? Class materials are released weekly; lectures, assignments, optional case-study project, chance for private consultation.

    What about the online version of the Intensive? We will stream in real time AND give you opportunities to interact, QnA, etc over Zoom style chat room. You will also have on-demand access to all materials once the weekend has ended. Intensive Masterclass attendees get all the one-on-one and small group attention of the in-person, but over a separate weekend.


    Related Classes