WINTER 2019 STARTS WEDNESDAY 2/6/19, 8PM!
This 8-meeting, hands-on class teaches you how the music business moves right now, from someone working actively in it, and helps you understand the mindset, techniques, and strategies of innovative artists and entrepreneurs making a serious impact in today’s marketplace. The class will teach a way of examining the modern music industry landscape that is forward-thinking, real-world, real-time, relevant, and vital.
Your instructor believes that this is a Golden Age in the music business for creative people. Rather than lamenting a gloom and doom situation of shrinking revenues, he equips his classes with an inspired mindset, three-dimensional understanding, and an honest appraisal that leads to empowerment and momentum. This is not a class about passive learning; this is a real-world class equipping you to do the work on behalf of your art.
Class culminates in group Artist Case Study presentations, where class teams put to use the concepts, principles, and tasks of the class each week to generate detailed rollout plans for an artist. Groups present these proposals to the artists themselves on the final class. Led by instructor Gaelen Whittemore, artist manager and publishing/licensing for Ne-Yo's Compound Entertainment, class is offered on-campus and online.
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Topics covered will include but not be limited to
The class will allow you to submit questions and topics in advance you would like dealt with, and as appropriate those topics and questions will be integrated into the curriculum.
This class is for me if I am...
As a student in this class, you will have the opportunity to submit a "package" in week 6 for direct and private feedback from the instructor, a head of publishing & licensing at Neyo's Compound Entertainment and himself an artist manager. The details of this assignment and remarkable opportunity will be outlined in detail during the first weeks of class.What is the online format for this class? Class materials are released weekly; lectures, assignments, optional case-study project, chance for private consultation.
Free & Open Event
Study on our schedule or yours! Each class utilizes a different format in an attempt to virtually create a sense of this rich creative community. Many stream in real-time with archives available on-demand. Others are offered in... View full details
DO THE ON-DEMAND/SELF-PACED VERSION WHENEVER YOU WANT; TAKE PART IN THE NEXT WEEKLY INTERACTIVE STARTING THE WEEK OF 1/29/19! Graduates of this class have ranged from current and former Major Label talent to those writing... View full details
FOR GRADUATES OF MARK WINKLER'S Writing Commercial Hit Lyrics class, as well as more experienced lyricists and songwriters. Online also. Mark Winkler has been teaching a much-respected lyric writing class at UCLA Extension for 8... View full details