HOW TO GET YOUR MUSIC DISCOVERED - YOUR MODERN MINDSET Intensive, Online / In-Person Roundtable Sunday in April, Date TBA, 1-5pm


Playlisting and advertising: necessary marriage or contradiction? Learn about the current state of new music discovery in this video archive of a talk at The Songwriting School of Los Angeles with artist manager/CEO Gaelen Whittemore.

Study with Gaelen in the Your Modern Mindset Music Business Intensive. Watch the Intensive online, either in your browser or in the app; attend the in-person Roundtable with the instructor Sunday in APRIL 2020, Date TBA, 1-5pm.


YOUR MODERN MINDSET WEEKEND ITINERARY, ONLINE/ON-DEMAND, with In-Person/Streaming Roundtable 1-5pm on a Sunday in April 2020, Date TBA.


  • Mindset Check
    • What is the shape of the current music business?
      • brand development
      • discovery
      • etc
    • Song Ownership
      • Master
      • Underlying Composition
    • Team / Streams Of Revenue
      • Creative
      • Business
    • Choose Case Study

  • Brand Evaluation
  • Define Demo / Pilars
  • Pick Team / Build Business structure
  • Set Music Budget / Plan
  • Develop Content Strategy
  • Develop digital marketing Strategy / plan
  • Analyze difference between indie marketing strategies and major label strategies
  • Mindset Check :: Student Q&A; set-up the final day
  • Record Deal Structure
  • Publishing Deal Structure
1 - 5pm, 3/1/20

Topics covered will include but not be limited to

      • The Roles of Team (manager, attorney, agent, booking agent, label, PRO, publisher, radio promoter, label...) and each
      • Copyright and Monetization: master recording and composition
      • understanding, building, and promoting the BRAND of you
      • ALL the possible Streams of Income
      • Publishing
      • Licensing
      • Making and Releasing a Record
      • Indie Marketing
      • Distribution
      • Touring
      • Collaborative Projects with Real-World Pitches

The class will allow you to submit questions and topics in advance you would like dealt with, and as appropriate those topics and questions will be integrated into the curriculum.

This class is for me if I am...

      • an artist contemplating how to build my team, roll out a single or a release, or even plot my very first steps thoughtfully
      • a band member wanting to empower myself with more information about all aspects of monetizing my art and my skill-sets
      • a producer looking to strengthen my business chops, get cutting edge ideas about how to develop and break artists, and to position myself positively for my future
      • a manager looking for front-line, real-world training from someone at the highest level of artist/opportunity interaction
      • a songwriter who understands the need to diversify and cultivate various skills to make a living making music I love
      • a parent whose child is interested in the music business and wants to be empowered and informed when meetings and contracts and dollars are on the line
      • a creative person looking to expand the scope of my thinking and generate ideas that will lead to real value for myself or people I associate with

What is the online format for this class? Class materials are released weekly; lectures, assignments, optional case-study project, chance for private consultation.

What about the online version of the Intensive? You can consume the full Intensive in 4-camera HD, on-demand via a browser or the app. The Roundtable involves in-person Q&A and video conferencing for those not in LA over Zoom style chat room. You will also have on-demand access to all materials once the weekend has ended.