GET YOUR MUSIC DISCOVERED...
Playlisting and advertising: necessary marriage or contradiction? Learn about the current state of new music discovery in this video archive of a talk at The Songwriting School of Los Angeles with artist manager/CEO Gaelen Whittemore.
Study with Gaelen in the Your Modern Mindset Music Business Intensive 11/1-3, in-person or online (learn more about the weekend below).
VIEW ITINERARY, FAQ, or ENROLL AT THE BUTTON BELOW.
YOUR MODERN MINDSET WEEKEND ITINERARY, 11/1-3:
7pm Check-in & welcome!
7:30 - 10:30
- Mindset Check
- What is the shape of the current music business?
- brand development
- Song Ownership
- Underlying Composition
- Team / Streams Of Revenue
- Choose Case Study
10am - 11:30am
- Brand Evaluation
- Define Demo / Pilars
- Pick Team / Build Business structure
11:45 - 1pm
- Develop digital marketing Strategy / plan
- Analyze difference between indie marketing strategies and major label strategies
5pm - 6pm
- Mindset Check :: Student Q&A; set-up the final day
10am - 11:30am
- Publishing Deal Structure
1:30 - 5pm
- Student Focused Group Chat
Topics covered will include but not be limited to
The Roles of Team (manager, attorney, agent, booking agent, label, PRO, publisher, radio promoter, label...) and each
Copyright and Monetization: master recording and composition
- understanding, building, and promoting the BRAND of you
ALL the possible Streams of Income
Making and Releasing a Record
Collaborative Projects with Real-World Pitches
The class will allow you to submit questions and topics in advance you would like dealt with, and as appropriate those topics and questions will be integrated into the curriculum.
This class is for me if I am...
an artist contemplating how to build my team, roll out a single or a release, or even plot my very first steps thoughtfully
a band member wanting to empower myself with more information about all aspects of monetizing my art and my skill-sets
a producer looking to strengthen my business chops, get cutting edge ideas about how to develop and break artists, and to position myself positively for my future
a manager looking for front-line, real-world training from someone at the highest level of artist/opportunity interaction
a songwriter who understands the need to diversify and cultivate various skills to make a living making music I love
a parent whose child is interested in the music business and wants to be empowered and informed when meetings and contracts and dollars are on the line
a creative person looking to expand the scope of my thinking and generate ideas that will lead to real value for myself or people I associate with
What is the online format for this class? Class materials are released weekly; lectures, assignments, optional case-study project, chance for private consultation.
What about the online version of the Intensive?
We will stream in real time AND give you opportunities to interact, QnA, etc over Zoom style chat room. You will also have on-demand access to all materials once the weekend has ended. Intensive Masterclass attendees get all the one-on-one and small group attention of the in-person, but over a separate weekend.