From Michael Goodrich's own website:
I’ve spent years developing Activation Voice Control ™, a method that teaches you to activate perfect singing instantly.
I’ll teach you how to control your voice, how to control your fears, your emotions and your mindset, so that when you are performing you can, on-demand, move into the right state and GO!
This methodology provides singers, actors and speakers the confidence and certainty to consistently perform at peak levels.
AVC allows you to “Snap your fingers” and be in command of your voice without ever worrying if your voice is going to control you.
Isn’t that the feeling we always wanted?
No more embarrassment or humiliation when your voice cracks or you miss that high note. No more feeling “I’m not good enough” or “I don’t like my voice” or “Why can I do it at home but I choke at the audition!”
Most other techniques try to teach you how to sing better. AVC teaches you how to be in control of your singing, versus wondering and worrying about whether your voice is going to deliver. This will give you confidence and certainty every time you sing or perform.
The same confidence and certainty that a tightrope walker has when she walks across a tightrope at a thousand feet above the ground – with no net! Every time!
It’s really voice on demand when the pressure is on!
“Create a voice by design, not by default.”